COVID Communications: How to talk with your communities during a pandemic

Join us for a discussion of best practices when talking to at risk communities during a public health crisis with focus on communities of color.

Healthcare Ready in partnership with The Council of State Governments Eastern Regional Conference, Council on Communities of Color presents a new installment in an ongoing series of conversations or micro-summits called “CSG East on COVID-19” or #CSGCOVID19.

This program’s focus will be an expert session on public health communications during a pandemic. Policymakers, community leaders, advocates, and media professionals are all struggling to communicate directly with fearful audiences through difficult times, while watching real-time examples of leadership either failing to do the same or using the moment to sow division and more anxiety. Leaders must also find creative ways to talk with stakeholders and their constituents through limited means, while attempting to ensure the dissemination of accurate and useful information while attempting to inspire confidence. This challenge is even more pronounced for diverse, distressed and under-served Black and Brown communities that have a very difficult relationship with government institutions and elected officials.